彦辰设计(深圳)有限公司获HKDA香港设计师协会环球设计大奖2011,得奖作品将会巡回展览并辑录成向全球发行的设计年鉴。
由成立于1972年的香港设计师协会主办的《环球设计大奖 2011》,自1975年开办第一届以来发展至今已成为亚太地区最大型、最瞩目的设计盛事,并由全球著名设计师担任评委。香港设计师协会奖全方位包罗多个设计界别,如平面、产品、空间及新媒体,是国际著名设计大奖。
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附录:获奖作品及创意说明-
食品安全公益海报系列之:还能吃什么?!
社会背景:
近年来,食品安全问题层出不穷,从三鹿奶粉事件到地沟油,从瘦肉精到塑化剂风波,无良商贩的利欲熏心、监管部门的疏忽缺漏,食品安全形势日趋严峻,已经严重危机到人们的正常生活。
设计思路:
海报从近年出现在公众视野的问题食品的中文名称入手,将其有序组合于画面中央,与画面下方展现的一副空置的碗筷共同组成了一个巨大的感叹号“!”的形状,感叹着当下人们还可以食用什么安全的食物。
感叹号的上方亦是将问题食物的中文名称加以不同大小、字体、颜色层叠放置,黑压压杂乱的一片笔墨意境,展现问题食品的无序、无规划可言,增强了问题食品给人造成的烦乱、可怕、忧心的感受。
画面带着惊叹、带着疑惑、带着对食品安全的无限忧虑和不安,发人深省,希望籍此引起全社会的共同关注和深思以及改善。
Series of food safety for public poster: What can we eat?!
Social Background:
In recent years, food safety issues abound. From the Sanlu milk powder incident to the waste oil, from steroid-spiked pork to plasticizer storm.
The greed of unscrupulous traders, regulatory oversight gaps, worsening food security situation has serious crisis to people's normal life.
Design Ideas:
Posters from public view in recent years and take the Chinese names of the problem food as the start. Those names are assembly organized in the central of the poster, composing as a huge exclamatory mark"!" with a vacant bowl & chopsticks underneath. It also signs that nothing can we eat now.
The upper font of the messy exclamatory mark expresses the nature of prospect in problem food, that is, unordered and unplanned, paired with the Chinese food name in different size, character & colors cascading here, food gives increased problems caused by upset, terrible, worried feelings.
With amazing picture, poster gets us into the emotion of anxiety, doubts& uncomfortable towards the problem food, such emotion, will sure force the whole society to focus and think more to improve attention and food for thought.
来源:彦辰设计 http://www.iseead.com/opinionDet.asp?id=133
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